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E-commerce
Beziehungsmarketing
25,195
Relationship marketing
25,167
Marketingmanagement
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Marketing management
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10,632
Consumer behaviour
10,621
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2,443
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2,442
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2,426
Markenimage
2,310
Brand image
2,304
USA
2,216
United States
2,178
Electronic Commerce
1,987
Brand
1,667
Markenartikel
1,660
Einzelhandel
1,629
Retail trade
1,608
Strategisches Management
1,565
Kundenwert
1,538
Innovation
1,536
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1,506
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9
Leimstoll, Uwe
7
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7
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7
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6
Theobald, Elke
6
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5
Link, Jörg
5
Meier, Andreas
5
Muther, Andreas
5
Neslin, Scott A.
5
Ratten, Vanessa
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Ruyter, Ko de
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Smith, Alan D.
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Straker, Karla
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4
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
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National Bureau of Economic Research
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SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
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1
ebrary, Inc
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Journal of retailing and consumer services
48
International journal of electronic customer relationship management : IJECRM
39
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of business information systems : IJBIS
21
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
The journal of business & industrial marketing
18
Electronic commerce research
17
International journal of internet marketing and advertising : IJIMA
17
International journal of electronic marketing and retailing : IJEMR
15
Journal of internet commerce
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Asia Pacific journal of marketing and logistics
12
Journal of electronic commerce research : JECR
12
Electronic markets : the international journal on networked business
11
Journal of open innovation : technology, market, and complexity
11
Journal of retailing
11
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
The service industries journal
11
Electronic Services
10
Information systems and e-business management : ISeB
10
International journal of electronic commerce : IJEC
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of retail & distribution management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
10
Gabler Edition Wissenschaft
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
International journal of networking and virtual organisations : IJNVO
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of global information management : an official publication of the Information Resources Management Association
8
Journal of management information systems : JMIS
8
Marketing intelligence & planning
8
SpringerLink / Bücher
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Arbeitsbericht ... des Competence Center E-Business Basel
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Cogent business & management
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ECONIS (ZBW)
1,911
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1
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
3
Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
Lo, Fang Yi
;
Campos, Nayara
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 10-18
Persistent link: https://www.econbiz.de/10011961935
Saved in:
4
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
6
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
7
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683041
Saved in:
8
Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim
;
Roberts-Lombard, M.
- In:
The journal of applied business research
32
(
2016
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10011500621
Saved in:
9
Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim
;
Roberts-Lombard, Mornay
- In:
The journal of applied business research
32
(
2016
)
3
,
pp. 681-694
Persistent link: https://www.econbiz.de/10011500808
Saved in:
10
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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