commerce on organisational structure, brand architecture, and IT structure. The results of a survey among 49 Chief Marketing … enhance the dependence of the marketing-related IT structure on changes in brand architecture …

a new technology in the communication media, which is even now relatively untapped for business purposes.E-Marketing can … be easily defined as “Achieving marketing objectives through applying digital technologies”. In the present work an … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors …

possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …

The relevance of the analyzed issue is caused by the need to study the process of transformation of marketing in e … applying the usual marketing tools in a virtual environment. The article seeks to identify changes in the elements of the … marketing mix in e-commerce in accordance with the trend of e-business and Internet technology. The leading approach to the …

point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …