The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

of internet on advertising, specific problems encountered on Web 2.0 sites and effective ways to monetize Web 2 … global internet audience. The development of these services comes with a deep transformation in Web uses which may prefigure … capability to build profitable business models. Today, advertising is the main source of revenue for Web 2.0 sites; however …

Online marketplaces are increasingly adopting innovative business models such as using paid advertising as a major … revenue source. We explore the two popular advertising tools, sponsored search and social media endorsement, in attracting web … traffic given sellers' decisions on employing different advertising strategies. We find evidence that both sponsored search …

to reliably assess product quality. This paper evaluates the role of advertising in providing information to the platform …' advertising decisions predict the quality of new products, incorporating the advertising propensity of sellers into the search … consumers, in the short run. Our findings showcase a new channel by which advertising can potentially improve outcomes for …

The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information … (edutainment) for millions of people on the Internet (netizens). The Internet in the form of World Wide Web has opened the doors to … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors …