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Gamification for employee engagement : an empirical study with e-commerce industry

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Promoting electronic customer-to-customer interaction : evidence from social commerce sites

Zhou, Ying; Furuoka, Fumitaka; Sameer Kumar - In: The service industries journal 44 (2024) 11/12, pp. 873-899

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A conceptual model of motivations for consumer resale on C2C websites

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Using technology acceptance model to investigate digital business intention among Indonesian students

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The digitalization of entrepreneurship articulates concepts from various streams of literature to promote entrepreneurial intentions. This study investigates the influence of digital entrepreneurship education, perceived usefulness, and perceived ease of use on digital entrepreneurial...

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The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...

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The relationship between consumers' tendencies to buy compulsively and their motivations to shop and buy on the Internet

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Analysing consumer motivation towards purchasing fashion online

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Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement

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