Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports … marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in … sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. …

Sponsorship income is one of the most important revenue sources for professional soccer clubs operating in the European …-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little … of a “market test” approach to determine whether racial discrimination economically affect sponsorship rights holder in …

meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … an extensive list of examples to actively explain concepts - Centrally focuses on two key types of marketing within this … diverse field: marketing of sports and marketing via sports - Utilises strong visual and process models such as in managing …

Sponsorship as an element of sports marketing and sports sponsorship -- Forms of sports sponsorship -- Planning process … sports sponsorship into marketing and corporate communication -- Budgeting of sports sponsorship -- Monitoring success in … sports marketing and the various forms of sports sponsorship. Building on this, the situation analysis, target definition …

authorities need to rethink the conditions and obligations they impose on centralized marketing arrangements in football. We …The collective sale of football broadcasting rights constitutes a cartel, which, in the European Union, is only allowed … conditions and obligations for the centralized marketing arrangements. Partial unbundling may lead to increasing instead of …