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Lawyer publicity in the European Union : bans are removed but barriers remain
Hill, Louise L. - In: The George Washington journal of international law and … 29 (1995) 2, pp. 381-451
Persistent link: https://www.econbiz.de/10001218483
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Cigarette advertising and public health
Meyer, Wilhelm - In: Jahrbücher für Nationalökonomie und Statistik 224 (2004) 1/2, pp. 135-151
Persistent link: https://www.econbiz.de/10002189043
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PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim; Lang, Rainer - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 2, pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
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The Comparative Effectiveness of Regulatory Approaches and the Impact of Advertising on Propensity for Problem Gambling
Planzer, Simon; Wardle, Heather - 2012
and the impact of advertising on propensity for problem gambling. Additionally, it offers a set of recommendations to help … from social sciences and the legal disciplines as well as gambling regulators. With regard to the impact of advertising on … suggests that the overall impact of advertising on problem gambling among the general population may generally be overestimated …
Persistent link: https://www.econbiz.de/10014170337
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The relationship between atitudes toward advertising in general and the attitude toward the ad : study in the European context
Dianoux, Christian; Linhart, Zdenek; Ognjanov, Galjina - In: Proceedings of the 18th Annual Conference on Marketing …, (pp. 144-155). 2010
Persistent link: https://www.econbiz.de/10009491502
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Frequency capping in online advertising
Buchbinder, Niv; Feldman, Moran; Ghosh, Arpita; Naor, Joseph - In: Journal of scheduling 17 (2014) 4, pp. 385-398
Persistent link: https://www.econbiz.de/10010382539
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Grey Consumers and Advertising Effectiveness : A European Study
Czarnecka, Barbara - 2011
precisely which advertising appeals are most effective amongst the older consumers of Poland, Hungary, Ireland and the UK. In an …
Persistent link: https://www.econbiz.de/10013121379
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The early impact of GDPR compliance on display advertising : the case of an ad publisher
Wang, Pengyuan; Jiang, Li; Yang, Jian - In: Journal of marketing research 61 (2024) 1, pp. 70-91
Persistent link: https://www.econbiz.de/10014584169
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Attorney fee arrangements : the U.S. and Western European perspectives
Maurer, Virginia G.; Thomas, Robert E.; DeBooth, Pamela A. - In: Northwestern journal of international law & business 19 (1999) 2, pp. 272-329
Persistent link: https://www.econbiz.de/10001442104