The early impact of GDPR compliance on display advertising : the case of an ad publisher
Pengyuan Wang, Li Jiang, and Jian Yang
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Pengyuan ; Jiang, Li ; Yang, Jian |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 1, p. 70-91
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| Subject: | GDPR | privacy policy | data regulation | online advertising | Online-Marketing | Internet marketing | Datenschutz | Data protection | Werbung | Advertising | EU-Staaten | EU countries | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231171848 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584169