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Consuming "European" : capturing homogeneity and heterogeneity in consumer culture of five European countries
Penz, Elfriede; Stöttinger, Barbara - In: European journal of international management : EJIM 9 (2015) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10011551274
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Markenstrategien für den europäischen Binnenmarkt
Bahmann, Markus - 2002
Persistent link: https://www.econbiz.de/10001607974
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Developing pan-European brands in the single European market
De Chernatony, Leslie; Bernath, Ratna - 1992
Persistent link: https://www.econbiz.de/10000140409
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Special issue: Branding across industries in the European and Mediterranean Region
2010
Persistent link: https://www.econbiz.de/10008904353
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The economics of US cruise companies' European brand strategies
Vogel, Michael P. - In: Tourism economics : the business and finance of tourism … 15 (2009) 4, pp. 735-751
Persistent link: https://www.econbiz.de/10003953310
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Erkennungszeichen des Franchisesystems : die Marke
Wessels, Andrea Maria; Flohr, Eckhard - In: Das Franchise-System : Handbuch für Franchisegeber und …, (pp. 54-63). 2008
Persistent link: https://www.econbiz.de/10003700948
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Die Europamarke : verspielte Chancen für die Marke Europa
Drummer, Hermann - In: StadtLandMarke : strategische Markenführung als …, (pp. 94-101). 2007
Persistent link: https://www.econbiz.de/10003622101
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An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51
Persistent link: https://www.econbiz.de/10003873324