Zafiropoulos, Kostas; Vrana, Vasiliki; Antoniadis, … - 2020
With social media becoming so pervasive, museums strive to adopt them for their own use. Effective use of social media … especially Facebook and Twitter seems to be promising. Social media offer museums the possibility to engage audiences, potential … paper records the top European museums and their Facebook and Twitter accounts. It records the use of the two media, and by …