Fostering innovation in cultural contexts : market orientation, service orientation, and innovations in museums
Year of publication: |
2012
|
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Authors: | Camarero, Carmen ; Garrido Samaniego, María José |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 15.2012, 1, p. 39-58
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Subject: | Museum | Marketingmanagement | Marketing management | Dienstleistungsmanagement | Service management | Innovationsmanagement | Innovation management | EU-Staaten | EU countries |
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