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Marketinginnovationen : Empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel - 2016 - 1. Aufl. 2016
Managementpraxis Die Zielgruppen Dozenten und Studenten der Betriebswirtschaftslehre mit den Schwerpunkten Marketing und …. Martin Klarmann (Forschergruppe Marketing & Vertrieb) am Karlsruher Institut für Technologie. …
Persistent link: https://www.econbiz.de/10014018941
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Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel - 2016
Persistent link: https://www.econbiz.de/10011452030
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The critical role of social marketing
Gordon, Ross; Hastings, Gerard; McDermott, Laura; … - In: Critical marketing : defining the field, (pp. 159-177). 2007
Persistent link: https://www.econbiz.de/10003534551
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Reflections on the development of research in marketing in Europe
Naert, Philippe A. - 1983
Persistent link: https://www.econbiz.de/10002564355
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Reflections on the development of research in marketing in Europe
Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002564358
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Community marketing
Schneckenburger, Timo - In: Manual of international marketing, (pp. 505-520). 2006
Persistent link: https://www.econbiz.de/10003368632
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Möglichkeiten der direkten Patienteninformation
Harms, Fred; Ahlert, Dorothee - In: Pharmamarketing : gesundheitsökonomische Aspekte einer …, (pp. 391-429). 2008
Persistent link: https://www.econbiz.de/10003743980
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Marketing organic pasta from Big Sandy to Rome : it's a long Kamut
Brester, Gary Wayne; Grant, Brenna; Boland, Michael A. - In: Review of agricultural economics : RAE 31 (2009) 2, pp. 359-369
Persistent link: https://www.econbiz.de/10003848509
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Collective marketing arrangements for geographically differentiated agricultural products : welfare impacts and policy implications
Lence, Sergio H.; Marette, Stéphan; Haves, Dermot J.; … - In: American journal of agricultural economics 89 (2007) 4, pp. 947-963
Persistent link: https://www.econbiz.de/10003564424
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Quantifying the benefits associated with the use of alternative marketing arrangements by US farmers
Hu, Wu-Yueh; Phaneuf, Daniel J.; Zheng, Xiaoyong - In: China agricultural economic review : publ. in … 6 (2014) 1, pp. 108-124
Persistent link: https://www.econbiz.de/10011335087