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Public Branding and Marketing : A Global Viewpoint
Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.
Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...
Persistent link: https://www.econbiz.de/10012596856
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Public branding and marketing : a global viewpoint
Zavattaro, Staci M. (ed.) - 2021
Persistent link: https://www.econbiz.de/10012495819
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51
Persistent link: https://www.econbiz.de/10003873324
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Attractiveness analysis of European tourist cities
Valls, Josep F.; Sureda, Joan; Valls-Tuñon, Gerard - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 178-194
Persistent link: https://www.econbiz.de/10010361798
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Perspektiven der europäischen Städte in Zeiten von Global Citys
Rehfeld, Dieter - 2008
Die europäische Integration und Osterweiterung haben zu einer neuen Dynamik der Stadtentwicklung geführt. In der künftig sehr differenzierten Städtelandschaft in Europa wird es Gewinner und Verlierer geben. Strategien, die allein die geografische Ausweitung zu Metropolregionen vorantreiben,...
Persistent link: https://www.econbiz.de/10009519997
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Sustainability marketing in contending for the position of the European Capital of Culture (ECoC)
Ezeifekwuaba, Tochukwu Benedict - In: Social and sustainability marketing : a casebook for …, (pp. 85-114). 2022
Persistent link: https://www.econbiz.de/10013463295
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Unternehmenskommunikation im Internet : Bestandsaufnahme und Analyse am Beispiel nationaler und internationaler Unternehmen
Westermann, Arne - 2004
Persistent link: https://www.econbiz.de/10002146207
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Professional sports teams on the Web : a comparative study employing the information management perspective
Scholl, Hans J.; Carlson, Timothy S. - In: European Sport management quarterly : ESMQ 12 (2012) 2, pp. 137-160
Persistent link: https://www.econbiz.de/10009548118