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~subject:"Eastern Europe"
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Eastern Europe
Consumer behaviour
14
Konsumentenverhalten
14
Customer satisfaction
6
Relationship marketing
6
Slovenia
6
Beziehungsmarketing
5
Bosnia and Herzegovina
5
Brand management
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Croatia
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Kundenzufriedenheit
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Markenführung
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Serbia
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Advertising
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Brand image
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Consumer attitudes
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Markenimage
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Marketing strategies
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Product origin
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Werbung
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Brand
3
Corporate reputation
3
Corporate social responsibility
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Environmental consciousness
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Markenartikel
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Multinational companies
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Nachhaltige Entwicklung
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Perception
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Sustainable development
3
Umweltbewusstsein
3
Wahrnehmung
3
Business services
2
Client-perceived value
2
Confidence
2
Corporate Social Responsibility
2
Customer value
2
DIY retail
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Dienstleistungsqualität
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Emotion
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Firmenimage
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English
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Zabkar, Vesna
2
Cater, Barbara
1
Kosmelj, Katarina
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Business strategies for economies in transition : book of readings on CEE countries
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Time-trend patterns in advertising expenditure for Central, Eastern and other European countries
Zabkar, Vesna
;
Kosmelj, Katarina
- In:
Business strategies for economies in transition : book …
,
(pp. 241-252)
.
2008
Persistent link: https://www.econbiz.de/10003795529
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2
Antecedents and consequences of commitment in marketing research services: the client's perspective
Cater, Barbara
;
Zabkar, Vesna
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 785-797
Persistent link: https://www.econbiz.de/10003893190
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