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Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong; Cote, Joseph A.; Ang, Swee Hoon; Soo, … - In: Journal of international business studies : JIBS ; an … 39 (2008) 6, pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
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Searching for boundary conditions for successful brand extensions
Jung, Kwon; Tey, Leslie - In: The journal of product & brand management 19 (2010) 4, pp. 276-285
Persistent link: https://www.econbiz.de/10008658572
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Online vs. offline coupon redemption behaviors
Jung, Kwon; Lee, Boon Young - In: International business and economics research journal 9 (2010) 12, pp. 23-36
Persistent link: https://www.econbiz.de/10009309171
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Online shoppers' response to price comparison sites
Jung, Kwon; Cho, Yoon C.; Lee, Sun - In: Journal of business research : JBR 67 (2014) 10, pp. 2079-2087
Persistent link: https://www.econbiz.de/10010400114
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Measuring status orientations : scale development and validation in the context of an Asian transitional economy
Tambyah, Siok Kuan; Nguyen Thi Tuyet Mai; Jung, Kwon - In: Journal of marketing theory and practice 17 (2009) 2, pp. 175-187
Persistent link: https://www.econbiz.de/10003827796
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Lifestyle segmentation of older Koreans : a longitudinal comparison of segments and life satisfaction
Jung, Kwon; Jung, Jihye - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 3-30
Persistent link: https://www.econbiz.de/10012798102