Narrow search
Showing 1 - 10 of 2,850
Cover Image
Shorting ethos : exploring the relationshio between Aristotle's Ethos and reputation management
Shanahan, Ford; Seele, Peter - In: Corporate reputation review : an international journal 18 (2015) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10010514006
Cover Image
Why should marketers be forced to ignore their moral awareness? : a reply to Gaski
Demuijnck, Geert; Murphy, Patrick E. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 38-43
Persistent link: https://www.econbiz.de/10013401663
Cover Image
The ethical dimension of corporate branding
Palazzo, Guido - 2005
Persistent link: https://www.econbiz.de/10002844080
Cover Image
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Cover Image
Moral credentials versus moral credits : two paths to consumers' licensing of brand transgressions
Ryoo, Yuhosua - In: Journal of business research : JBR 146 (2022), pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
Cover Image
Consequences of moral transgressions : how regulatory focus orientation motivates or hinders moral decoupling
Cowan, Kirsten; Yazdanparast, Atefeh - In: Journal of business ethics : JBE 170 (2021) 1, pp. 115-132
Persistent link: https://www.econbiz.de/10012496521
Cover Image
Ethical branding in a divided world : how political orientation motivates reactions to marketplace transgressions
Allard, Thomas; McFerran, Brent - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 551-572
Persistent link: https://www.econbiz.de/10013426606
Cover Image
Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products
Toti, Jean-François; Sánchez Romero, Andrea Milena - In: European journal of marketing 57 (2023) 12, pp. 3125-3161
Persistent link: https://www.econbiz.de/10014448612
Cover Image
How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
Cover Image
Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan
Karatzas, Stelios; Kapoulas, Alexandros; Priporas, … - In: Australasian marketing journal 27 (2019) 4, pp. 224-232
Persistent link: https://www.econbiz.de/10012153379