Greater data availability has been coupled with developments in statistical theory and economic theory to allow more …

1. Purpose and structure of this book -- 2. The basic concept of internal marketing -- 3. Internal marketing and R …&D -- 4. Empirical investigation on integration of marketing and R&D -- 5. Internal marketing and sales -- 6. Internal … marketing and human resource management -- 7. Internal marketing of services -- 8. Major issues and practical proposals -- 9 …