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Journal of historical research in marketing
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Critical historical research method and marketing scholarship
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 841-864
Persistent link: https://www.econbiz.de/10011935679
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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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