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Value-adding partnerships and co-opetition models in the grocery industry

Kotzab, Herbert; Teller, Christoph - 2003

Leading representatives of the European grocery industry formed the European Efficient Consumer Response (ECR-)Initiative in 1995. The goal of this strategic alliance is set to reengineer the way business is done in the industry by implementing cooperative strategies between retailer and...

Persistent link: https://www.econbiz.de/10009465850

Interorganisatorische Wertschöpfungspartnerschaften und Co-opetition-Modelle in der Konsumgüterwirtschaft - das Beispiel Efficient Consumer Response

Kotzab, Herbert; Teller, Christoph - In: Marktstrategische Veränderungen in der …, (pp. 267-279). 2003

Persistent link: https://www.econbiz.de/10001793607

Die (grenzenlose) Gestaltung von Versorgungsketten der Konsumgüterwirtschaft zwischen Markt und Hierarchie? : Das Beispiel Efficient Consumer Response

Kotzab, Herbert - In: Handelsforschung 16 (2002), pp. 269-282

Persistent link: https://www.econbiz.de/10001960665

Handel im Spannungsfeld von Marketing, Distribution und Kooperation

Kotzab, Herbert - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 53-69). 2005

Persistent link: https://www.econbiz.de/10002969590

The Drivers of Consumer Value in the ECR Category Management Model

Holweg, Christina; Schnedlitz, Peter; Teller, Christoph - 2009

This paper critically evaluates the proposed structure and contents of a frequentlydiscussed Category Management (CM) model in the Efficient Consumer Response (ECR) context. Based on this we present an extensive empirical study where the datafrom a survey of 202 household representatives are...

Persistent link: https://www.econbiz.de/10009465982

Aktuelle Perspektiven der Handelslogistik

Schnedlitz, Peter; Teller, Christoph - In: Logistikforschung : Entwicklungszüge und …, (pp. 233-250). 1999

Persistent link: https://www.econbiz.de/10001481714

The drivers of consumer value in the ECR Category Management model

Holweg, Christina; Schnedlitz, Peter; Teller, Christoph - In: The international review of retail, distribution and … 19 (2009) 3, pp. 199-218

Persistent link: https://www.econbiz.de/10003904661

Efficient Consumer Response : marketing-logistisches Kooperationsmanagement in der Konsumgüterwirtschaft

Kotzab, Herbert; Lienbacher, Verena - In: Dimensionen der Logistik : Funktionen, Institutionen …, (pp. 357-371). 2010

Persistent link: https://www.econbiz.de/10003992589