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The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market
Kolkailah, Salma Karem; Aish, Ehab Abou; El-Bassiouny, Noha - In: International journal of consumer studies 36 (2012) 4, pp. 369-384
Persistent link: https://www.econbiz.de/10009573863
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An empirical assessment of the relationship between character/ethics education and consumer behavior at the tweens segment : the case of Egypt
El-Bassiouny, Noha; Taher, Ahmed; Abou-Aish, Ehab - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10009240249
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Communicating social and religious values through visual arts in the aftermath of a revolution : historical and contemporary analogies
Hamed, Sara; El-Bassiouny, Noha - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10009753178
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Materialism in young consumers : an investigation of family communication patterns and parental mediation practices in Egypt
Adib, Hagar; El-Bassiouny, Noha - In: Journal of Islamic marketing : JIMA 3 (2012) 3, pp. 255-282
Persistent link: https://www.econbiz.de/10009666615
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CSR and religiosity in a developing country context : a comparative case study approach
El-Bassiouny, Noha; Seoudi, Iman; Darrag, Menatallah; … - In: African journal of business and economic research : AJBER 10 (2015) 2/3, pp. 7-45
Persistent link: https://www.econbiz.de/10011547650
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Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
Abou-Youssef, Mariam; Kortam, Wael; Abou-Aish, Ehab; … - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 786-807
Persistent link: https://www.econbiz.de/10011456306
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Antecedents and consequences of consumers' attitudinal dispositions toward cause-related marketing in Egypt
Hammad, Hadeer; El-Bassiouny, Noha; Paul, Pallab; … - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 414-445
Persistent link: https://www.econbiz.de/10010458280
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An exploratory investigation of the marketing practices conducted by Islamic banks in Egypt
Abou-Youssef, Mariam; Kortam, Wael; Abo Aish, Ehab; … - In: African journal of business and economic research : AJBER 7 (2012) 1/2, pp. 47-63
Persistent link: https://www.econbiz.de/10009568197
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Approaching the Giving Voice to Values (GVV) pedagogy in business ethics education : the case of the business ethics course at the German University in Cairo (GUC), Egypt
El-Bassiouny, Noha; Hamed, Sara; Ammar, Nesma; Hammad, … - In: Ethics, CSR and sustainability (ECSRS) education in the …, (pp. 51-68). 2020
Persistent link: https://www.econbiz.de/10012257754
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The many facets of sustainable consumption, anti-consumption, and emotional brand attachment in Egypt
Shaban, Yosra; El-Bassiouny, Noha - In: African journal of business and economic research : AJBER 12 (2017) 1, pp. 163-204
Persistent link: https://www.econbiz.de/10011724434