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~subject:"Einzelhandel"
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Einzelhandel
Brand management
17,500
Markenführung
17,086
Brand image
11,047
Markenimage
10,930
Consumer behaviour
10,074
Konsumentenverhalten
9,977
Markenartikel
9,149
Brand
8,109
Relationship marketing
3,040
Beziehungsmarketing
3,034
Markenpolitik
2,235
Social Web
2,047
Social web
2,044
Deutschland
1,904
Online-Marketing
1,805
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1,779
Marketingmanagement
1,659
Marketing management
1,646
Germany
1,605
Werbewirkung
1,541
Advertising effects
1,519
Theorie
1,378
Theory
1,368
Marketing
1,180
USA
1,133
Luxury goods
1,131
Luxusgüter
1,129
United States
1,104
Werbung
1,069
Herkunftsbezeichnung
1,023
Designation of origin
1,020
Advertising
1,017
Corporate reputation
978
Firmenimage
976
Customer satisfaction
947
Kundenzufriedenheit
929
Tourismusmarketing
891
Tourism marketing
890
Handelsmarke
831
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111
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25
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22
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Sammelwerk
12
Bibliografie enthalten
8
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8
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8
Aufsatzsammlung
7
Case study
6
Fallstudie
6
Dissertation u.a. Prüfungsschriften
5
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2
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Systematic review
2
Übersichtsarbeit
2
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1
Guidebook
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1
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1
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1
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782
German
53
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7
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2
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Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Ailawadi, Kusum L.
10
Burt, Steven
8
Gil Saura, Irene
8
Diallo, Mbaye Fall
7
Das, Gopal
6
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Morschett, Dirk
5
Pennemann, Karin
5
Perrey, Jesko
5
Steenkamp, Jan-Benedict E. M.
5
Yagüe Guillén, María Jésus
5
Anselmsson, Johan
4
Beneke, Justin
4
Cliquet, Gérard
4
Dennis, Charles
4
Gedenk, Karen
4
Geyskens, Inge
4
Harlam, Bari A.
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Lombart, Cindy
4
Louis, Didier
4
Martinelli, Elisa
4
Martos-Partal, Mercedes
4
Rubio Benito, Natalia
4
Sethuraman, Raj
4
Spillecke, Dennis
4
Weindel, Julia
4
Zettelmeyer, Florian
4
Zielke, Stephan
4
Abril Barrie, Carmen
3
Alexander, Nicholas
3
Badrinarayanan, Vishag
3
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Springer Fachmedien Wiesbaden
3
De Gruyter Oldenbourg
1
Harvard Graduate School of Business Administration
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
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Journal of retailing and consumer services
89
Journal of retailing
31
Journal of business research : JBR
27
International journal of retail & distribution management
26
The international review of retail, distribution and consumer research
24
The journal of brand management : an international journal
15
SpringerLink / Bücher
14
The journal of product & brand management
14
European journal of operational research : EJOR
12
International journal of retail and distribution management
11
Springer Proceedings in Business and Economics
11
European journal of marketing : EJM
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Transportation research / E : an international journal
8
International journal of production economics
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal
5
Cogent business & management
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of electronic marketing and retailing : IJEMR
5
International marketing review
5
Journal of fashion marketing and management
5
Journal of food products marketing
5
Journal of marketing theory and practice
5
The journal of consumer marketing
5
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of business and globalisation : IJBG
4
International journal of business excellence
4
Journal of euromarketing
4
Journal of international marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
4
Schriften zu Distribution und Handel
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
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ECONIS (ZBW)
838
USB Cologne (EcoSocSci)
10
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1
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
2
The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of
brand
preference and liking
Anselmsson, Johan
;
Johansson, Ulf
;
Persson, Niklas
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
Saved in:
3
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
4
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
5
Store
brand
strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
6
Assessing the impact of retailer store
brand
presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.
;
Cotterill, Ronald W.
- In:
The journal of industrial economics
59
(
2011
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
Saved in:
7
Retail branding
Ahlert, Dieter
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009521894
Saved in:
8
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
Saved in:
9
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
10
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
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