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Strategien der handelsorientierten Markenführung : Ergebnisse einer empirischen Studie im deutschen Lebensmitteleinzelhandel
Tomczak, Torsten - In: Handelsforschung 11 (1996), pp. 423-442
Persistent link: https://www.econbiz.de/10001220096
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Steering customers to the online channel : the influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis; Schögel, Marcus; Schulten, Matthias … - In: Journal of retailing and consumer services 19 (2012) 3, pp. 368-379
Persistent link: https://www.econbiz.de/10009541780
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Cashierless stores : the new way to the customer?
Schögel, Marcus; Lienhard, Severin - In: Marketing review St. Gallen : Marketingfachzeitschrift … 37 (2020) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10012132137