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~subject:"Einzelhandel"
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Brennpunkt Markenführung - ges...
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Einzelhandel
Markenführung
17,004
Brand management
16,982
Konsumentenverhalten
7,320
Consumer behaviour
7,319
Markenimage
7,034
Brand image
6,904
Markenartikel
5,205
Brand
5,204
Beziehungsmarketing
2,531
Relationship marketing
2,528
Markenpolitik
2,186
Social Web
1,757
Social web
1,754
Online-Marketing
1,577
Internet marketing
1,544
Marketingmanagement
1,386
Marketing management
1,370
Deutschland
1,171
Werbewirkung
1,129
Advertising effects
1,118
Germany
1,112
Luxusgüter
868
Marketing
868
Luxury goods
867
Werbung
753
Advertising
714
Retail trade
670
Theorie
661
Theory
661
Corporate reputation
657
Firmenimage
657
Brand loyalty
643
Customer satisfaction
625
Kundenzufriedenheit
624
Internationales Marketing
623
International marketing
604
USA
595
Handelsmarke
593
Emotion
579
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Undetermined
325
Free
92
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Article
519
Book / Working Paper
166
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Article in journal
472
Aufsatz in Zeitschrift
472
Aufsatz im Buch
45
Book section
45
Hochschulschrift
20
Conference paper
18
Konferenzbeitrag
18
Graue Literatur
17
Non-commercial literature
17
Thesis
16
Arbeitspapier
11
Collection of articles of several authors
11
Sammelwerk
11
Working Paper
11
Konferenzschrift
8
Aufsatzsammlung
7
Case study
5
Dissertation u.a. Prüfungsschriften
5
Fallstudie
5
Bibliografie enthalten
4
Bibliography included
4
Conference proceedings
2
Reprint
2
Guidebook
1
Lehrbuch
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
644
German
35
Polish
2
Undetermined
2
French
1
Spanish
1
Author
All
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Ailawadi, Kusum L.
8
Burt, Steven
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Morschett, Dirk
5
Pennemann, Karin
5
Perrey, Jesko
5
Anselmsson, Johan
4
Cliquet, Gérard
4
Das, Gopal
4
Geyskens, Inge
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Sethuraman, Raj
4
Spillecke, Dennis
4
Steenkamp, Jan-Benedict E. M.
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Abril Barrie, Carmen
3
Alexander, Nicholas
3
Badrinarayanan, Vishag
3
Beneke, Justin
3
Bhukya, Ramulu
3
Chimhundu, Ranga
3
Cuneo, Andres
3
Dabija, Dan-Cristian
3
Dennis, Charles
3
Frasquet Deltoro, Marta
3
Gedenk, Karen
3
Gielens, Katrijn
3
Gil Saura, Irene
3
Grunert, Klaus G.
3
Gustafsson, Anders
3
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Institution
All
Springer Fachmedien Wiesbaden
2
De Gruyter Oldenbourg
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Universität Duisburg <1980-2002>
1
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Published in...
All
Journal of retailing and consumer services
72
Journal of retailing
27
Journal of business research : JBR
23
International journal of retail & distribution management
21
The international review of retail, distribution and consumer research
21
The journal of brand management : an international journal
14
SpringerLink / Bücher
13
European journal of operational research : EJOR
11
Springer Proceedings in Business and Economics
11
The journal of product & brand management
11
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
European journal of marketing : EJM
6
International journal of production economics
6
Asia Pacific journal of marketing and logistics
5
International marketing review
5
Journal of food products marketing
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Australasian marketing journal
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
Fashion branding and communication : core strategies of European luxury brands
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
Journal of euromarketing
3
Journal of international marketing
3
Journal of marketing theory and practice
3
Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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Source
All
ECONIS (ZBW)
678
USB Cologne (EcoSocSci)
7
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1
Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634
Saved in:
2
A study of the internationalization-performance relationship in global retailing : the moderating role of brand standardization and cultural diversity
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 57-76
Persistent link: https://www.econbiz.de/10012484463
Saved in:
3
Quality competition between national and store brands
Chakraborty, Tulika
;
Chauhan, Satyaveer S.
;
Huang, Xiao
- In:
International journal of production research
60
(
2022
)
9
,
pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
Saved in:
4
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
5
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
6
Why do manufacturers' products carry retailers' brands? : A transaction cost theory of private branding
Chen, Shih-fen
;
Hennart, Jean-François Marie André
-
1995
Persistent link: https://www.econbiz.de/10000921771
Saved in:
7
Marken-Power : warum Aldi, Ikea, H&M und Co. so erfolgreich sind
Jary, Michael
;
Schneider, Dirk
;
Wileman, Andrew
-
1999
Persistent link: https://www.econbiz.de/10000680954
Saved in:
8
Handelsmarkenmanagement
Dumke, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000562117
Saved in:
9
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
10
Constructing competitive spaces : on the corporate practice of British retailer-supplier relationships
Hughes, A.
- In:
Environment & planning
31
(
1999
)
5
,
pp. 819-839
Persistent link: https://www.econbiz.de/10001378731
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