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Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit; Basu, Preetam; Saha, Kushal - 2020
Persistent link: https://www.econbiz.de/10012226240
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New models of strategic customers in the age of omnichannel retailing
Gao, Fei; Su, Xuanming - In: Channel strategies and marketing mix in a connected world, (pp. 147-164). 2020
Persistent link: https://www.econbiz.de/10012146860
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Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan; Ketzenberg, Michael; Heim, Gregory R. - In: Journal of operations management 61 (2018), pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
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Customer migration patterns : evidence from a North American retailer
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B. - In: Journal of marketing theory and practice 22 (2014) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
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Der Einfluss von Einkaufsstättenschemata und inneren Bildern auf die Entstehung von Preisimages außerhalb des Point-of-Sale
Germelmann, Claas Christian - 2001
Persistent link: https://www.econbiz.de/10001631321
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Enhanced customer targeting with multi-stage models : predicting customer sales and profit in the retail industry
McCrary, Michael - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 4, pp. 273-295
Persistent link: https://www.econbiz.de/10003919491
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Methoden zur Messung von Mental Maps und des Orientierungsverhaltens von Konsumenten am Point-of-Sale
Bartmann, Benedikt - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008822794
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Customer intelligence as the powerful means for turning information into profit
Renko, Sanda - In: Advanced technologies management for retailing : …, (pp. 179-196). 2011
Persistent link: https://www.econbiz.de/10009376301
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Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D. - In: International journal of business information systems : … 8 (2011) 3, pp. 211-246
Persistent link: https://www.econbiz.de/10009312592