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Der Einsatz von Preisinstrumenten und deren Auswirkungen auf das Preisimage von Handelsunternehmen und deren Wettbewerbern
Binder, Stefan - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009771330
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Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes - 2012
Persistent link: https://www.econbiz.de/10009629140
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
Rudolph, Thomas (ed.); Schweizer, Markus (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10002850992
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Messung von Preisimages im Handel
Zielke, Stephan - 2004
Persistent link: https://www.econbiz.de/10002463942
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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Die Entstehung von Preisimages im Handel : eine theoretische und empirische Analyse
Müller, Iris - 2003
Persistent link: https://www.econbiz.de/10004723082
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Preispolitik des Handels im Zuge der Euro-Einführung
Brambach, Gabriele - 2002
Persistent link: https://www.econbiz.de/10004705298
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Unit Pricing : Empirical Investigations of its Influences at the Product and Retailer Levels
Himbert, Lena - 2016
Categorization and Review of Unit Price Research -- Legislation and the Importance of Unit Prices in the Marketplace -- Experiments addressing the influence of unit prices on product level an on retailer level. .
Persistent link: https://www.econbiz.de/10014019955
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Modeling price response from store sales: the roles of store heterogeneity and functional flexibility
Weber, Anett - 2015
Persistent link: https://www.econbiz.de/10011292483