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El consumidor y su actitud hacia la compra en establecimientos detallistas : identificación de segmentos y análisis de percepciones

Vázquez Casielles, Rodolfo - In: Estudios sobre consumo : revista del Instituto Nacional … 9 (1992) 23, pp. 49-64

Persistent link: https://www.econbiz.de/10001153610

Building consumer loyalty through e-shopping experiences : the mediating role of emotions

Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Journal of retailing and consumer services 60 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012502704

Is showrooming really so terrible? : start understanding showroomers

Viejo-Fernández, Nuria; Sanzo-Pérez, María José; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-16

Persistent link: https://www.econbiz.de/10012238360

Living positive experiences in store : how it influences shopping experience value and satisfaction?

Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Journal of business economics and management 18 (2017) 3, pp. 537-553

Persistent link: https://www.econbiz.de/10011721879

Developing the marketing experience to increase shopping time : the moderating effect of visit frequency

Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Administrative Sciences : open access journal 8 (2018) 4/77, pp. 1-21

In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers' needs and desires. Knowing how to design and apply these experiences can stimulate consumer engagement and their intention to spend more time at the...

Persistent link: https://www.econbiz.de/10012125745