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Einzelhandel
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
16
Marketingmanagement
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Brand management
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Markenführung
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Marketing
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USA
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Consumption theory
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Corporate culture
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Konsumtheorie
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Market orientation
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Marktforschung
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Unternehmenskultur
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competition
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Beziehungsmarketing
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Brand image
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Luxury goods
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Luxusgüter
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Markenimage
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Market research
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Acculturation
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Sherry, John F.
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Bradford, Tonya Williams
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Diamond, Nina
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McGrath, Mary Ann
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American Marketing Association
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Journal of retailing
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Qualitative market research : an international journal
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Discordant retail brand ideology in the Huase of Barbie
McGrath, Mary Ann
;
Sherry, John F.
;
Diamond, Nina
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 12-37
Persistent link: https://www.econbiz.de/10010204011
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2
Orchestrating rituals through retailers : an examination of gift registry
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10009757396
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3
ServiceScapes : the concept of place in contemporary markets
Sherry, John F.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004367273
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