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Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli; Karjaluoto, Heikki; Saarijärvi, Hannu - In: Journal of retailing and consumer services 57 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
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Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli; Karjaluoto, Heikki - In: Journal of customer behaviour 18 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
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Understanding moderating effects in increasing share-of-wallet and word-of-mouth : a case study of Lidl grocery retailer
Shaikh, Aijaz A.; Karjaluoto, Heikki; Häkkinen, Juho - In: Journal of retailing and consumer services 44 (2018), pp. 45-53
Persistent link: https://www.econbiz.de/10011904311
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The impact of consumer local engagement on local store patronage and customer satisfaction
Skippari, Mika; Nyrhinen, Jussi; Karjaluoto, Heikki - In: The international review of retail, distribution and … 27 (2017) 5, pp. 485-501
Persistent link: https://www.econbiz.de/10011853922
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A systematic literature review and analysis of mobile retailing adoption
Tyrväinen, Olli; Karjaluoto, Heikki - In: Journal of internet commerce 18 (2019) 2, pp. 221-247
Persistent link: https://www.econbiz.de/10012179577
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The development of loyalty programs in the retail sector
Rauf, Muniba; Karjaluoto, Heikki - In: Business intelligence and analytics in small and medium …, (pp. 105-121). 2020
Persistent link: https://www.econbiz.de/10012161800