The development of loyalty programs in the retail sector
Year of publication: |
2020
|
---|---|
Authors: | Rauf, Muniba ; Karjaluoto, Heikki |
Published in: |
Business intelligence and analytics in small and medium enterprises. - Boca Raton : CRC Press, Taylor & Francis Group, ISBN 978-0-367-17388-3. - 2020, p. 105-121
|
Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
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