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Einzelhandel
Consumer behaviour
6
Konsumentenverhalten
4
Retail trade
3
Retailing
3
Beziehungsmarketing
2
Brand image
2
Co-creation
2
Cognition
2
Customer experience
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Customer value
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Emotion
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Experience
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India
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Indien
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Markenimage
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Music
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Relationship marketing
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Retail experience
2
Retail store
2
Scale development
2
Service experience
2
Advertising effects
1
Brand familiarity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumption
1
Customer integration
1
Customer satisfaction
1
Designation of origin
1
Dienstleistungsqualität
1
Experiment
1
Herkunftsbezeichnung
1
Kognition
1
Kundenintegration
1
Kundenwert
1
Kundenzufriedenheit
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Ladengestaltung
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Measurement
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Messung
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English
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Bagdare, Shilpa
3
Jain, Rajnish
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Roy, Subhadip
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Brand research : [an outcome of the second International Conference on Brand Management]
1
International journal of retail & distribution management
1
Services marketing quarterly
1
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ECONIS (ZBW)
3
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Music and brand experience in retail stores
Jain, Rajnish
;
Bagdare, Shilpa
- In:
Brand research : [an outcome of the second …
,
(pp. 261-271)
.
2009
Persistent link: https://www.econbiz.de/10009623330
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2
Measuring retail customer experience
Bagdare, Shilpa
;
Jain, Rajnish
- In:
International journal of retail & distribution management
41
(
2013
)
10
,
pp. 790-804
Persistent link: https://www.econbiz.de/10010187204
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3
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
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