Measuring retail customer experience
Year of publication: |
2013
|
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Authors: | Bagdare, Shilpa ; Jain, Rajnish |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 10, p. 790-804
|
Subject: | Retail experience | Scale development | Retail store | Emotion | Cognition | Consumer behaviour | Retailing | Konsumentenverhalten | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kognition |
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