Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Direktvertrieb als Kundenbindu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
Beziehungsmarketing
25,181
Relationship marketing
25,153
Konsumentenverhalten
8,914
Consumer behaviour
8,906
Kundenzufriedenheit
5,299
Customer satisfaction
5,292
Dienstleistungsqualität
3,843
Service quality
3,833
Deutschland
2,565
Markenführung
2,537
Brand management
2,536
Germany
2,500
Theorie
2,375
Theory
2,367
Lieferantenmanagement
2,179
Supplier relationship management
2,178
Social Web
2,017
Social web
2,016
Marketingmanagement
1,965
Marketing management
1,938
Direktmarketing
1,919
Markenimage
1,845
Brand image
1,842
Electronic Commerce
1,715
Online-Marketing
1,700
Internet marketing
1,672
E-commerce
1,647
Direct marketing
1,505
Kundenwert
1,465
Customer value
1,437
Kundenintegration
1,418
Customer integration
1,417
Vertrauen
1,347
Confidence
1,343
Retail trade
1,330
Brand
1,260
Markenartikel
1,246
Online-Handel
1,241
Online retailing
1,235
more ...
less ...
Online availability
All
Undetermined
667
Free
175
Type of publication
All
Article
1,105
Book / Working Paper
237
Type of publication (narrower categories)
All
Article in journal
1,029
Aufsatz in Zeitschrift
1,029
Aufsatz im Buch
78
Book section
78
Hochschulschrift
51
Graue Literatur
40
Non-commercial literature
40
Thesis
32
Working Paper
26
Arbeitspapier
25
Conference paper
20
Konferenzbeitrag
20
Collection of articles of several authors
16
Sammelwerk
16
Aufsatzsammlung
15
Case study
8
Fallstudie
8
Bibliografie enthalten
7
Bibliography included
7
Guidebook
4
Ratgeber
4
Collection of articles written by one author
3
Festschrift
3
Sammlung
3
Conference proceedings
2
Handbook
2
Handbuch
2
Konferenzschrift
2
Amtsdruckschrift
1
Company information
1
Firmeninformation
1
Government document
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Textbook
1
more ...
less ...
Language
All
English
1,243
German
99
Dutch
1
Polish
1
Author
All
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
11
Das, Gopal
9
Bijmolt, Tammo H. A.
8
Bang, Nguyen
7
Chen, Jing
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Kumar, V.
6
Lombart, Cindy
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Devaraj, K.
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Ritschel, Falk
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
5
Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
5
Wagner, Gerhard
5
Ziliani, Cristina
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Dabija, Dan-Cristian
4
Gao, Fei
4
Gustafsson, Anders
4
Jebarajakirthy, Charles
4
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Graduate School of Business Administration
1
Kega
1
Organisation for Economic Co-operation and Development
1
Oxford Institute of Retail Management
1
ayway media GmbH
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
178
Journal of retailing
48
Journal of business research : JBR
47
The international review of retail, distribution and consumer research
44
International journal of retail & distribution management
33
International journal of retail and distribution management
29
The journal of services marketing
15
Journal of strategic marketing
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing intelligence & planning
11
Cogent business & management
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Journal of the Academy of Marketing Science
10
International journal of production economics
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
8
International journal of business information systems : IJBIS
7
International journal of electronic commerce : IJEC
7
Journal of marketing
7
Services marketing quarterly
7
European journal of marketing : EJM
6
European journal of operational research : EJOR
6
Journal of business economics and management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of operations management
6
Journal of service management
6
Service business
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
Gabler Edition Wissenschaft
5
Handelsforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of technology marketing : IJTMkt
5
Journal of fashion marketing and management
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
The journal of product & brand management
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,339
EconStor
2
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,342
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personalisierung im B2B-Werkzeughandel: Entwicklung neuer Funktionen für den E-Shop von Brütsch/Rüegger Tools
Leimstoll, Uwe
;
Alioski, Adrian
-
2008
Persistent link: https://www.econbiz.de/10003798698
Saved in:
2
Bedingungen und Folgen der Kundenorientierung im persönlichen Verkauf
Horsmann, Claes
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003042102
Saved in:
3
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
4
Die Verwendung von Data Mining zum Targeting von Direct Mailings im Kundenmanagement des Einzelhandels : ein zieldifferenziertes Entscheidungsmodell zur Rezipientenauswahl und Budg...
Bauer, Thomas
-
2010
Persistent link: https://www.econbiz.de/10013429897
Saved in:
5
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.
;
Marinova, Detelina
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Saved in:
6
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
7
Die Marketingstrategie im Versandhandel deutscher Unternehmen in Mittelosteuropa : aufgezeigt an den Beispielen Polen, Tschechien und Ungarn
Petry, Ursula
-
1997
Persistent link: https://www.econbiz.de/10000965909
Saved in:
8
Die Marketingstrategie im Versandhandel deutscher Unternehmen in Mittelosteuropa : aufgezeigt an den Beispielen Polen, Tschechien und Ungarn
Petry, Ursula
-
1997
Persistent link: https://www.econbiz.de/10000630046
Saved in:
9
Fresh apple and tomato prices at direct marketing outlets versus competing retailers in the U.S. Mid-Atlantic region
Martinez, Stephen W.
- In:
Journal of business & economics research
13
(
2015
)
4
,
pp. 241-252
Persistent link: https://www.econbiz.de/10011412125
Saved in:
10
The impact of distribution channel decisions and repeated stockouts on manufacturer and retailer performance
Rosales, Claudia R.
;
Whipple, Judith M.
;
Blackhurst, …
- In:
IEEE transactions on engineering management : EM
66
(
2019
)
3
,
pp. 312-324
Persistent link: https://www.econbiz.de/10012060877
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
