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Einzelhandel
Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand extension
4
Markentransfer
4
Brand image
3
Markenimage
3
Retail trade
3
Beziehungsmarketing
2
Brand
2
Brand equity
2
Brand strategy
2
Credibility
2
Direct marketing
2
Direktmarketing
2
Distribution channel
2
E-commerce
2
Economic growth
2
Glaubwürdigkeit
2
Handelsliberalisierung
2
Markenartikel
2
New product development
2
Pre-play communication
2
Produktentwicklung
2
Relationship marketing
2
Trade liberalization
2
Ultimatum Game
2
Vertriebsweg
2
Virtual world Second Life
2
Wirtschaftswachstum
2
2000-2005
1
Adaptive models
1
Advertising
1
Anreiz
1
Auslandsinvestition
1
Außenhandelsgewinn
1
Außenwirtschaftstheorie
1
Bauwirtschaft
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Graue Literatur
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English
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Avery, Jill
2
Caravella, Mary
2
Deighton, John
2
Steenburgh, Thomas J.
2
Sewall, Murphy A.
1
Spiggle, Susan
1
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Journal of marketing
2
Working papers / Harvard Business School, Division of Research
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ECONIS (ZBW)
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Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill
;
Caravella, Mary
;
Deighton, John
; …
-
2007
Persistent link: https://www.econbiz.de/10003440287
Saved in:
2
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
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3
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
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