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Einzelhandel
Consumer behaviour
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Emotion
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Hardesty, David M.
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Bearden, William O.
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Craig, Adam W.
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Li, Wenjing
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Song, Lei
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Journal of retailing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Editorial: Consumer behavior and retailing
Hardesty, David M.
;
Bearden, William O.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10003892338
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2
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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