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Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex - In: Journal of marketing research 58 (2021) 6, pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
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Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking
Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex - In: Journal of retailing 100 (2024) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10015065352
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Improving the crystal ball : harnessing consumer input to create retail prediction markets
Kaufman-Scarborough, Carol; Morrin, Maureen; Bradlow, … - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 30-45
Persistent link: https://www.econbiz.de/10003982752
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The role of big data and predictive analytics in retailing
Bradlow, Eric T.; Gangwar, Manish; Kopalle, Praveen K.; … - In: Journal of retailing 93 (2017) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10011704696
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Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria; Bradlow, Eric T. - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 276-293
Persistent link: https://www.econbiz.de/10014316575