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Einzelhandel
India
63
Indien
54
Consumer behaviour
53
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50
Relationship marketing
47
Beziehungsmarketing
43
Marketing management
24
Marketingmanagement
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Dienstleistungsqualität
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18
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Emerging economies
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Marketing
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Schwellenländer
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Low income
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Developing countries
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Brand image
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Kundenintegration
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Vertrauen
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Betriebliche Wertschöpfung
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Emerging markets
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9
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Roy, Sanjit
7
Balaji, M. S.
5
Bang, Nguyen
2
Butaney, Gul T.
2
Roy, Sanjit Kumar
2
Sadeque, Saalem
2
Chong, Alain Yee Loong
1
Coussement, Kristof
1
Gaganpreet Singh
1
Gruner, Richard L.
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Guo, Jingjing
1
Harrigan, Paul
1
Lassar, Walfried M.
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Melewar, T. C.
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Quaddus, Mohammed
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Journal of strategic marketing
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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The internet of things in the modern business environment
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ECONIS (ZBW)
9
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1
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
2
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
3
Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.
;
Roy, Sanjit
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10011690527
Saved in:
4
User acceptance of IoT applications in retail industry
Balaji, M. S.
;
Roy, Sanjit
;
Sengupta, Aditi
;
Chong, …
- In:
The internet of things in the modern business environment
,
(pp. 28-49)
.
2017
Persistent link: https://www.econbiz.de/10011670500
Saved in:
5
Predictors of customer acceptance of and resistance to smart technologies in the retail sector
Roy, Sanjit
;
Balaji, M. S.
;
Quazi, Ali
;
Quaddus, Mohammed
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011826101
Saved in:
6
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
7
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
8
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Saved in:
9
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
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