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The role of the brand in driving online loyalty for multichannel retailers

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Insights into user engagement on social media : indings from two fashion retailers

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What makes the Indian youths to engage with online retail brands : an empirical study

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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

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Brand experience and brand implications in a multi-channel setting

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Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't

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Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly...

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The amplifying effect of branded queries on advertising in multi-channel retailing

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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability

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