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~subject:"Einzelhandel"
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Brand adoption by BoP retailer...
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Einzelhandel
Consumer behaviour
83,640
Konsumentenverhalten
81,190
Brand management
17,742
Markenführung
17,329
Retail trade
15,258
Theorie
11,578
Theory
11,382
Brand image
11,228
Markenimage
11,116
Relationship marketing
10,400
Beziehungsmarketing
10,362
Markenartikel
9,291
Brand
8,252
Deutschland
7,357
USA
6,660
Online-Handel
6,394
Online retailing
6,377
United States
6,290
Customer satisfaction
6,243
Germany
6,112
Kundenzufriedenheit
6,065
Social Web
5,925
Social web
5,919
Online-Marketing
5,479
Internet marketing
5,445
Service quality
4,830
Dienstleistungsqualität
4,779
Innovation adoption
4,729
Innovationsakzeptanz
4,677
Electronic Commerce
4,593
E-commerce
4,401
Werbewirkung
4,253
Advertising effects
4,193
Marketingmanagement
3,901
Marketing management
3,872
Werbung
3,647
Advertising
3,633
Experiment
3,605
Verbraucherverhalten
3,604
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Sammelwerk
292
Aufsatzsammlung
170
Bibliografie enthalten
154
Bibliography included
154
Case study
151
Fallstudie
151
Statistik
138
Amtsdruckschrift
136
Government document
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Conference paper
107
Konferenzbeitrag
107
Dissertation u.a. Prüfungsschriften
105
Konferenzschrift
103
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90
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55
Market information
50
Marktinformation
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47
Lehrbuch
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32
Sammlung
32
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28
Gutachten
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Swoboda, Bernhard
52
Grewal, Dhruv
50
Städtler, Arno
46
Schramm-Klein, Hanna
45
Pantano, Eleonora
42
Rudolph, Thomas
40
Zentes, Joachim
38
Morschett, Dirk
35
Thurik, Adriaan R.
35
Richards, Timothy J.
33
Tietz, Bruno
33
Lachner, Josef
32
Täger, Uwe Christian
30
Dawson, John A.
29
Alexander, Nicholas
27
Gázquez-Abad, Juan Carlos
27
Fernie, John
26
Raff, Horst
26
Zielke, Stephan
26
Hübner, Alexander
25
Teller, Christoph
25
Gil Saura, Irene
24
Schmitt, Nicolas
23
Schröder, Hendrik
22
Ahlert, Dieter
21
Cheng, T. C. E.
21
Möhlenbruch, Dirk
21
Neumark, David
21
Rabinovich, Elliot
21
Roggeveen, Anne L.
21
Wey, Christian
21
Aithal, P. S.
20
Carree, Martin Anthony
20
Chen, Jing
20
Fisher, Marshall L.
20
H. R., Ganesha
20
Kesavan, Saravanan
20
Levy, Michael
20
Martínez-López, Francisco J.
20
Sparks, Leigh
20
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Institution
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National Bureau of Economic Research
72
Springer Fachmedien Wiesbaden
25
Institut für Handelsforschung <Köln>
23
European Centre for the Development of Vocational Training
20
Europäische Kommission / Statistisches Amt
13
USA / Bureau of the Census
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
Deutschland / Statistisches Bundesamt
11
International Energy Agency
11
Forschungsstelle für den Handel Berlin
10
OECD
10
Books on Demand GmbH <Norderstedt>
9
Commission des Comptes Commerciaux de la Nation
9
Deutschland <Bundesrepublik> / Statistisches Bundesamt
9
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
9
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
8
Hoofbedrijfschap Detailhandel
8
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
7
Europäische Kommission
7
Deutsches Handelsinstitut
6
Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
6
Handelsverband Deutschland
6
Ifo-Institut für Wirtschaftsforschung
6
ifo Institut für Wirtschaftsforschung
6
Deutsches Institut für Urbanistik
5
Japan / Tōkeikyoku
5
National Economic Development Office
5
BBE Handelsberatung <München>
4
Deutschland <Bundesrepublik>
4
Edward Elgar Publishing
4
Ekonomiska forskningsinstitutet <Stockholm>
4
Eurohandelsinstitut
4
Europäische Gemeinschaften / Kommission / Statistisches Amt
4
Institut für Selbstbedienung und Warenwirtschaft
4
United States / Congress / House / Select Committee on Small Business
4
Vereinte Nationen / Statistical Office
4
Verlag Dr. Kovač
4
Wissenschaftszentrum Berlin für Sozialforschung
4
epubli GmbH
4
Österreichisches Institut für Wirtschaftsforschung
4
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Published in...
All
Journal of retailing and consumer services
676
Journal of retailing
323
The international review of retail, distribution and consumer research
233
International journal of retail & distribution management
226
Journal of business research : JBR
192
International journal of production economics
183
European journal of operational research : EJOR
181
International journal of retail and distribution management
98
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Ifo Schnelldienst
82
Ifo-Schnelldienst
81
SpringerLink / Bücher
79
Manufacturing & service operations management : M & SOM
73
NBER working paper series
72
Production and operations management : an international journal of the Production and Operations Management Society
64
Journal of marketing
59
International journal of production research
58
NBER Working Paper
58
Omega : the international journal of management science
58
Working paper / National Bureau of Economic Research, Inc.
57
Transportation research / E : an international journal
56
Handelsforschung
54
European retail research
51
International journal of electronic marketing and retailing : IJEMR
47
European journal of marketing : EJM
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Europäische Hochschulschriften / 5
44
The service industries journal
41
International journal of industrial organization
39
Journal of the Academy of Marketing Science
39
Psychology & marketing
38
Schriften zur Handelsforschung
38
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
36
ifo Schnelldienst
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Retailing in the 21st century : current and future trends
35
The journal of services marketing
33
Production and operations management : the flagship research journal of the Production and Operations Management Society
32
Marketing intelligence & planning
31
Journal of marketing channels : ... distribution systems, strategy, and management
30
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Source
All
ECONIS (ZBW)
16,877
USB Cologne (EcoSocSci)
693
EconStor
133
RePEc
100
USB Cologne (business full texts)
30
BASE
11
OLC EcoSci
9
ArchiDok
4
Other ZBW resources
1
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Showing
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1
Brand
adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
2
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
3
A
brand
view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
4
Unravelling the
brand
"Patanjali" : study of a flourishing Ayurvedic
brand
in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
5
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
6
Store
brand
strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
7
Assessing the impact of retailer store
brand
presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.
;
Cotterill, Ronald W.
- In:
The journal of industrial economics
59
(
2011
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
Saved in:
8
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
Saved in:
9
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
10
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
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