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Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Schreiner, Timo; Baier, Daniel - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1866-1902
Persistent link: https://www.econbiz.de/10013206288
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The need for services and technologies in physical fast fashion stores : Generation Y's opinion
Rese, Alexandra; Schlee, Tobias; Baier, Daniel - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1437-1459
Persistent link: https://www.econbiz.de/10012178637
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How to increase multichannel shopping satisfaction? : an adapted Kano based stage-gate approach to select new technologies
Baier, Daniel; Rese, Alexandra - In: Journal of retailing and consumer services 56 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012389991
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Chatbots in retailers' customer communication: How to measure their acceptance?
Rese, Alexandra; Ganster, Lena; Baier, Daniel - In: Journal of retailing and consumer services 56 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012390000
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How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.; Baier, Daniel; Woratschek, Herbert - In: Journal of retailing and consumer services 71 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014265655