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The moderating role of involvement on the overchoice effect in retail decision making
Vieira, Valter Afonso - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 99-118
Persistent link: https://www.econbiz.de/10011820569
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How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso; Agnihotri, Raj; Almeida, Marcos … - In: Journal of business research : JBR 141 (2022), pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
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Perceptual differences regarding leadership between the store manager and employees and its impact on frontline sales performance : a research note
Vieira, Valter Afonso; Negreiros, Leticia Fernandes de; … - In: Journal of retailing 97 (2021) 3, pp. 347-358
Persistent link: https://www.econbiz.de/10013256047
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Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Industrial marketing management : the international … 101 (2022), pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
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Measuring and testing the impact of interpersonal mentalizing skills on retail sales performance
Gabler, Colin B.; Vieira, Valter Afonso; Senra, Karin B.; … - In: Journal of personal selling & sales management : JPSSM 39 (2019) 3, pp. 222-237
Persistent link: https://www.econbiz.de/10012200876