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~subject:"Einzelhandel"
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Einzelhandel
Brand management
17,811
Markenführung
17,345
Consumer behaviour
7,702
Konsumentenverhalten
7,652
Markenimage
7,254
Brand image
7,164
Brand
5,388
Markenartikel
5,387
Relationship marketing
2,670
Beziehungsmarketing
2,664
Markenpolitik
2,198
Social Web
1,842
Social web
1,840
Online-Marketing
1,659
Internet marketing
1,639
Marketingmanagement
1,452
Marketing management
1,447
Deutschland
1,255
Germany
1,196
Werbewirkung
1,171
Advertising effects
1,161
Marketing
945
Luxury goods
893
Luxusgüter
890
Werbung
775
Advertising
765
Theorie
750
Theory
750
Customer satisfaction
722
Kundenzufriedenheit
708
Retail trade
698
Corporate reputation
689
Firmenimage
689
Brand loyalty
687
Hospitality
641
Internationales Marketing
636
International marketing
630
Emotion
625
USA
614
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Online availability
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Undetermined
341
Free
95
Type of publication
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Article
537
Book / Working Paper
173
Type of publication (narrower categories)
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Article in journal
481
Aufsatz in Zeitschrift
481
Aufsatz im Buch
51
Book section
51
Graue Literatur
20
Hochschulschrift
20
Non-commercial literature
20
Conference paper
18
Konferenzbeitrag
18
Thesis
16
Arbeitspapier
14
Working Paper
14
Collection of articles of several authors
12
Sammelwerk
12
Konferenzschrift
9
Aufsatzsammlung
7
Case study
6
Fallstudie
6
Dissertation u.a. Prüfungsschriften
5
Bibliografie enthalten
4
Bibliography included
4
Conference proceedings
2
Reprint
2
Guidebook
1
Lehrbuch
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
668
German
36
Polish
2
Undetermined
2
French
1
Spanish
1
Author
All
Gázquez-Abad, Juan Carlos
16
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Ailawadi, Kusum L.
8
Burt, Steven
7
Dekimpe, Marnik G.
6
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
6
Calvo-Porral, Cristina
5
Geyskens, Inge
5
Gómez-Suárez, Mónica
5
Morschett, Dirk
5
Pennemann, Karin
5
Perrey, Jesko
5
Anselmsson, Johan
4
Cliquet, Gérard
4
Das, Gopal
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Sethuraman, Raj
4
Spillecke, Dennis
4
Steenkamp, Jan-Benedict E. M.
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Abril Barrie, Carmen
3
Alexander, Nicholas
3
Aust, Gerhard
3
Badrinarayanan, Vishag
3
Beneke, Justin
3
Bhukya, Ramulu
3
Buscher, Udo
3
Chimhundu, Ranga
3
Colamatteo, Annarita
3
Cuneo, Andres
3
Dabija, Dan-Cristian
3
Dennis, Charles
3
Frasquet Deltoro, Marta
3
Gedenk, Karen
3
Gielens, Katrijn
3
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Springer Fachmedien Wiesbaden
2
De Gruyter Oldenbourg
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
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Published in...
All
Journal of retailing and consumer services
72
Journal of retailing
28
Journal of business research : JBR
23
International journal of retail & distribution management
21
The international review of retail, distribution and consumer research
21
The journal of brand management : an international journal
14
SpringerLink / Bücher
13
Springer Proceedings in Business and Economics
12
European journal of operational research : EJOR
11
The journal of product & brand management
11
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
European journal of marketing : EJM
6
International journal of production economics
6
Asia Pacific journal of marketing and logistics
5
International marketing review
5
Journal of food products marketing
5
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Australasian marketing journal
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Routledge advances in management and business studies
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
Fashion branding and communication : core strategies of European luxury brands
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
Journal of euromarketing
3
Journal of international marketing
3
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
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Source
All
ECONIS (ZBW)
703
USB Cologne (EcoSocSci)
7
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1
Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew
-
2019
Persistent link: https://www.econbiz.de/10012008474
Saved in:
2
Vertical cooperative advertising in a retailer duopoly
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239536
Saved in:
3
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239540
Saved in:
4
Händlermarkenpositionierung und vertikale Wertschöpfung
Sanktjohanser, Josef
- In:
Wertschöpfung im Handel
,
(pp. 102-121)
.
2014
Persistent link: https://www.econbiz.de/10010257718
Saved in:
5
Exploring franchisor franchisee relationship : building a predictive model of franchisee performance
Saraogi, Anil
- In:
Vision : the journal of business perspective
13
(
2009
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10003840048
Saved in:
6
A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
Chutani, Anshuman
;
Sethi, Suresh P.
- In:
Dynamic games in economics : [... 12th VW, held in …
,
(pp. 89-114)
.
2014
Persistent link: https://www.econbiz.de/10010395275
Saved in:
7
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
- In:
Central European journal of operations research : CEJOR …
24
(
2016
)
1
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011665769
Saved in:
8
The effective performance measures for store managers on restaurant chain growth
Lin, Wei-shong
;
Tou, Jen-chun
;
Yeh, Ming-yih
- In:
Tourism and hospitality research : the surrey quarterly …
14
(
2014
)
3
,
pp. 131-142
Persistent link: https://www.econbiz.de/10010389725
Saved in:
9
Commercial real estate prices and Covid-19
Hoesli, Martin
;
Malle, Richard
-
2021
hospitality
properties and to a lesser extent office buildings have been affected the most by COVID-19. The other sectors, in …
Persistent link: https://www.econbiz.de/10012421462
Saved in:
10
Hospitality
as an organizational culture
Pizam, Abraham
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
3
,
pp. 431-438
Persistent link: https://www.econbiz.de/10012201446
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