Strategic Brand Management in Hospitality Sector: How to Manage Co-branding in Hotels and Restaurants
Year of publication: |
2010
|
---|---|
Authors: | Genc, Ruhet |
Published in: |
Acta Universitatis Danubius. OEconomica. - Facultatea de Ştiinţe Economice. - 2010, 3(3), p. 33-46
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | Co-branding | brand management | hospitality | hotels and restaurants | strategic applications |
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