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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
26
Konsumentenverhalten
24
Brand image
9
Markenimage
9
Designation of origin
8
Herkunftsbezeichnung
8
Brand management
7
Markenführung
7
Luxury goods
6
Luxusgüter
6
Beziehungsmarketing
4
Brand
4
Culture
4
Markenartikel
4
National culture
4
Nationalkultur
4
Perception
4
Relationship marketing
4
Consumer ethnocentrism
3
Country of origin
3
Customer satisfaction
3
Firm performance
3
International marketing
3
Kundenzufriedenheit
3
Satisfaction
3
United Kingdom
3
Unternehmenserfolg
3
Wahrnehmung
3
Brand evaluation
2
Celebrity endorsement
2
Cognition
2
Country image
2
Cross-cultural management
2
Cross-cultural psychology
2
Cultural conditioning
2
Cultural identity
2
Ethics
2
Ethik
2
Global brands
2
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English
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Balabanis, George
2
Mitchell, Vincent-Wayne
1
Stathopoulou, Anastasia
1
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Journal of business research : JBR
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
2
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1
The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne
;
Balabanis, George
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502674
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2
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
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