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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Analysing customer responses to migrate strategies in making retailing and CRM effective
Gupta, Gaurav; Aggarwal, Himanshu - In: International journal of Indian culture and business … 12 (2016) 1, pp. 92-127
Persistent link: https://www.econbiz.de/10011618213
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The relationship between store performance and store managers perceptions of their customer services
Terblanche, Nic S. - In: Journal of euromarketing 23 (2014) 4, pp. 5-18
Persistent link: https://www.econbiz.de/10010497686
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Wann werden Serviceleistungen nachgefragt? : ein Mikrosimulationsmodell alternativer Ladenöffnungszeiten mit Daten der Zeitbudgeterhebung - ServSim
Merz, Joachim; Böhm, Paul; Hanglberger, Dominik; … - 2007
spread of the demand for commodities and for services over the hours of the day. Our microdata base consists of more than 37 …
Persistent link: https://www.econbiz.de/10009679384
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Wann werden Serviceleistungen nachgefragt? : ein Mikrosimulationsmodell zur Diskussion der Ladenöffnungszeiten mit Daten der Zeitbudgeterhebung - ServSim
Merz, Joachim; Böhm, Paul; Hanglberger, Dominik; … - In: Neue Ansätze der Mittelstandsforschung, (pp. 335-373). 2008
Persistent link: https://www.econbiz.de/10003722414
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Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
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In-store service decisions under consumer disappointment aversion
Wang, Junbin - In: Managerial and decision economics : MDE ; the … 43 (2022) 3, pp. 681-695
Persistent link: https://www.econbiz.de/10013166246
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Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv; Kroschke, Mirja; Mende, Martin; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10012106629