Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Year of publication: |
2020
|
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Authors: | Grewal, Dhruv ; Kroschke, Mirja ; Mende, Martin ; Roggeveen, Anne L. ; Scott, Maura L. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 51.2020, p. 9-25
|
Subject: | Customer experience | Human enhancement technologies | Organizational frontlines | Services | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour |
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