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This paper studies the impact of supply reliability on a retail firm's performance under joint marketing and inventory decisions. The firm sells a product in a single selling season and can exert marketing effort to influence consumer demand. We develop a modeling framework to quantify the value...
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Exploitation of the individual-level data allows online retail platforms to provide tailored services to con-sumers (e.g., personalized recommendations and search engines update), but at the risk of causing unintended privacy issues (e.g., data breaches and identity theft). This has led to...
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Problem Definition: This paper studies the information-sharing strategy for a retail platform on which multiple competing sellers distribute their products. Academic/Practical Relevance: Due to the rapid growth of retail platforms in recent years, information sharing has become an increasingly...
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Online sales continue to increase, so do product returns. Many online shoppers prefer to return products to stores rather than mailing them back. In order to offer the store return option to their customers, online retailers have started to collaborate with third-party retailers with physical...
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Measures to limit the spread of COVID-19 have impacted retailers greatly. While many retailers temporarily closed their physical stores – due to stay-at-home orders and mandatory non-essential business closures – some online-only retailers witnessed higher sales. An omnichannel retailer is...
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