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Retail pricing decisions and product category competitive structure

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Handbook of research on strategic retailing of private label products in a recovering economy

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Foreword -- Preface -- Acknowledgment -- Introduction -- Private label management : insights and research directions / Sebastián Molinillo, University of Málaga, Spain, Yuksel Ekinci, University of Reading, United Kingdom, Georgina Wyatt, Oxford Brooks, United Kingdom, Nicoletta Occhiocupo,...

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Store attributes leading customer satisfaction with unplanned purchases

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