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How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher; Freling, Ryan; Alhoqail, Saad; Cho, … - In: Journal of retailing 90 (2014) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
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The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.; Jensen, Ricard W. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
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Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika; Liu-Thompkins, Yuping; Rahmani, Vahid - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Shopping for fun or shopping to buy : is it different online and offline?
Scarpi, Daniele; Pizzi, Gabriele; Visentink, Marco - In: Journal of retailing and consumer services 21 (2014) 3, pp. 258-267
Persistent link: https://www.econbiz.de/10010348760
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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar; Lassar, Walfried M.; Butaney, Gul T. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui; Liu, Tonghui; Mao, Zhixin - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
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How Does the Distribution of Word-of-Mouth Across Websites Affect Online Retail Sales?
Zhou, Wenqi - 2018
on the distribution of WOM across websites. This study investigates the sales impacts of dispersion of WOM volume and … variation of WOM valence by using sales and WOM data of software programs from Amazon and download.com. Our results suggest that … leads to more sales. And it is even more beneficial for a product's sales if having this less dispersed WOM distribution …
Persistent link: https://www.econbiz.de/10012938092
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Effect of eWOM valence on online retail sales
Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Global business review 18 (2017) 1, pp. 198-209
Persistent link: https://www.econbiz.de/10011665456