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Einzelhandel
Consumer behaviour
28
Konsumentenverhalten
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India
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Indien
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Advertising effects
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Service quality
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Werbewirkung
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Dienstleistungsqualität
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Consumer impulsiveness
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Kulturelle Identität
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Online retailing
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Bandyopadhyay, Nirmalya
3
Mohan, Geetha
1
Sharma, Piyush
1
Sivakumaran, Bharadhwaj
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European journal of marketing : EJM
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International journal of Indian culture and business management
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International journal of business excellence
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Marketing intelligence & planning
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ECONIS (ZBW)
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1
Exploring service quality of the department stores : a study from India
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10011664761
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2
Prioritising retail service quality determinants : a study in the context of India
Bandyopadhyay, Nirmalya
- In:
International journal of business excellence
14
(
2018
)
4
,
pp. 486-498
Persistent link: https://www.econbiz.de/10011954158
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3
Unveiling promotion-induced variety-seeking : the roles of various types of promotional rewards and shopping motivations
Bandyopadhyay, Nirmalya
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1257-1273
Persistent link: https://www.econbiz.de/10015056984
Saved in:
4
Impact of store environment on impulse buying behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
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