Showing 1 - 10 of 15
Persistent link: https://www.econbiz.de/10012171331
Persistent link: https://www.econbiz.de/10011417742
Persistent link: https://www.econbiz.de/10010238344
Persistent link: https://www.econbiz.de/10009788898
Persistent link: https://www.econbiz.de/10011442359
Persistent link: https://www.econbiz.de/10008759915
Persistent link: https://www.econbiz.de/10003733242
Persistent link: https://www.econbiz.de/10001608783
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a...
Persistent link: https://www.econbiz.de/10012398069
Persistent link: https://www.econbiz.de/10011998615