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~subject:"Einzelhandel"
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The DTV Coupon Program : A Boo...
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Einzelhandel
Consumer behaviour
83,549
Konsumentenverhalten
81,099
Retail trade
15,242
Theorie
11,007
Theory
10,788
Relationship marketing
9,672
Beziehungsmarketing
9,645
Brand management
7,833
Markenführung
7,790
Brand image
6,813
Markenimage
6,777
Online-Handel
6,268
Online retailing
6,252
Customer satisfaction
5,919
USA
5,791
Deutschland
5,767
Kundenzufriedenheit
5,754
United States
5,433
Social Web
4,900
Social web
4,898
Germany
4,773
Online-Marketing
4,666
Internet marketing
4,655
Service quality
4,632
Dienstleistungsqualität
4,586
Markenartikel
4,478
Brand
4,473
Electronic Commerce
4,332
E-commerce
4,172
Werbewirkung
3,687
Advertising effects
3,648
Verbraucherverhalten
3,596
Experiment
3,478
Pricing strategy
3,446
Preismanagement
3,440
Emotion
3,278
Advertising
3,148
Werbung
3,092
Privater Konsum
2,951
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Undetermined
4,423
Free
3,308
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Article
10,443
Book / Working Paper
7,179
Journal
221
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Article in journal
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Aufsatz in Zeitschrift
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Graue Literatur
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Aufsatz im Buch
1,198
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1,198
Working Paper
1,123
Arbeitspapier
1,049
Hochschulschrift
688
Thesis
436
Collection of articles of several authors
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Sammelwerk
292
Aufsatzsammlung
170
Bibliografie enthalten
154
Bibliography included
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Case study
151
Fallstudie
151
Statistik
138
Amtsdruckschrift
136
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136
Conference paper
107
Konferenzbeitrag
107
Dissertation u.a. Prüfungsschriften
105
Konferenzschrift
103
Statistics
90
Conference proceedings
55
Market information
50
Marktinformation
50
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47
Lehrbuch
47
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43
Collection of articles written by one author
32
Sammlung
32
Advisory report
28
Gutachten
28
No longer published / No longer aquired
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Ratgeber
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English
13,459
German
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Undetermined
1,454
French
110
Russian
46
Italian
41
Polish
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Spanish
30
Dutch
27
Swedish
27
Danish
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Hungarian
19
Finnish
15
Ukrainian
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Swoboda, Bernhard
52
Grewal, Dhruv
50
Städtler, Arno
46
Schramm-Klein, Hanna
45
Pantano, Eleonora
42
Rudolph, Thomas
40
Zentes, Joachim
38
Morschett, Dirk
35
Thurik, Adriaan R.
35
Richards, Timothy J.
33
Tietz, Bruno
33
Lachner, Josef
32
Täger, Uwe Christian
30
Dawson, John A.
29
Alexander, Nicholas
27
Gázquez-Abad, Juan Carlos
27
Fernie, John
26
Raff, Horst
26
Zielke, Stephan
26
Hübner, Alexander
25
Teller, Christoph
25
Gil Saura, Irene
24
Schmitt, Nicolas
23
Schröder, Hendrik
22
Ahlert, Dieter
21
Möhlenbruch, Dirk
21
Neumark, David
21
Rabinovich, Elliot
21
Roggeveen, Anne L.
21
Wey, Christian
21
Aithal, P. S.
20
Carree, Martin Anthony
20
Cheng, T. C. E.
20
Fisher, Marshall L.
20
H. R., Ganesha
20
Kesavan, Saravanan
20
Levy, Michael
20
Martínez-López, Francisco J.
20
Sparks, Leigh
20
Chen, Jing
19
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Institution
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National Bureau of Economic Research
72
Springer Fachmedien Wiesbaden
25
Institut für Handelsforschung <Köln>
23
European Centre for the Development of Vocational Training
20
Europäische Kommission / Statistisches Amt
13
USA / Bureau of the Census
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
Deutschland / Statistisches Bundesamt
11
International Energy Agency
11
Forschungsstelle für den Handel Berlin
10
OECD
10
Books on Demand GmbH <Norderstedt>
9
Commission des Comptes Commerciaux de la Nation
9
Deutschland <Bundesrepublik> / Statistisches Bundesamt
9
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
9
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
8
Hoofbedrijfschap Detailhandel
8
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
7
Europäische Kommission
7
Deutsches Handelsinstitut
6
Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
6
Handelsverband Deutschland
6
Ifo-Institut für Wirtschaftsforschung
6
ifo Institut für Wirtschaftsforschung
6
Deutsches Institut für Urbanistik
5
Japan / Tōkeikyoku
5
National Economic Development Office
5
BBE Handelsberatung <München>
4
Deutschland <Bundesrepublik>
4
Edward Elgar Publishing
4
Ekonomiska forskningsinstitutet <Stockholm>
4
Eurohandelsinstitut
4
Europäische Gemeinschaften / Kommission / Statistisches Amt
4
Institut für Selbstbedienung und Warenwirtschaft
4
United States / Congress / House / Select Committee on Small Business
4
Vereinte Nationen / Statistical Office
4
Verlag Dr. Kovač
4
Wissenschaftszentrum Berlin für Sozialforschung
4
epubli GmbH
4
Österreichisches Institut für Wirtschaftsforschung
4
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Published in...
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Journal of retailing and consumer services
666
Journal of retailing
323
The international review of retail, distribution and consumer research
233
International journal of retail & distribution management
226
Journal of business research : JBR
192
International journal of production economics
183
European journal of operational research : EJOR
179
International journal of retail and distribution management
98
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Ifo Schnelldienst
82
Ifo-Schnelldienst
81
SpringerLink / Bücher
79
Manufacturing & service operations management : M & SOM
73
NBER working paper series
72
Production and operations management : an international journal of the Production and Operations Management Society
64
Journal of marketing
59
International journal of production research
58
NBER Working Paper
58
Omega : the international journal of management science
57
Working paper / National Bureau of Economic Research, Inc.
57
Transportation research / E : an international journal
56
Handelsforschung
54
European retail research
51
International journal of electronic marketing and retailing : IJEMR
47
European journal of marketing : EJM
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Europäische Hochschulschriften / 5
44
The service industries journal
41
International journal of industrial organization
39
Journal of the Academy of Marketing Science
39
Psychology & marketing
38
Schriften zur Handelsforschung
38
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
36
ifo Schnelldienst
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Retailing in the 21st century : current and future trends
35
The journal of services marketing
33
Production and operations management : the flagship research journal of the Production and Operations Management Society
32
Marketing intelligence & planning
31
Journal of marketing channels : ... distribution systems, strategy, and management
30
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Source
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ECONIS (ZBW)
16,862
USB Cologne (EcoSocSci)
693
EconStor
133
RePEc
100
USB Cologne (business full texts)
30
BASE
11
OLC EcoSci
9
ArchiDok
4
Other ZBW resources
1
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1
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
2
Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 7-13
Persistent link: https://www.econbiz.de/10010408384
Saved in:
3
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
4
Loyalty programs in the pharmaceutical retail : the impact of a network loyalty program on the pharmacy loyalty
Nobre, Helena
;
Rodrigues, Catarina
- In:
International journal of business excellence
14
(
2018
)
4
,
pp. 454-469
Persistent link: https://www.econbiz.de/10011954155
Saved in:
5
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
6
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
7
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
8
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
9
Loyalty card programs, customer relationship and information technology : an exploratory approach
Smith, Alan D.
;
Potter, Jodi A.
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 65-92
Persistent link: https://www.econbiz.de/10003953748
Saved in:
10
Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
3
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003533349
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